That is one expensive laptop!
One of our recent demand generation campaigns was with PGP Corporation and one of their top reseller partners, ANI Direct. The campaign focused on PGP Whole Disk Encrytpion, and ANI Direct's expertise and deep skill set in encryption.
Campaign Messaging
The Pain: Regulatory compliance for organizations that permit any sensitive data to be stored on laptops. Serious fines can be levied against organizations when a laptop is lost or stolen, even a single spreadsheet.
Our idea: Create the campaign around a mock phone call between a cyber crimes officer and an IT Director about a stolen laptop.
Campaign Elements
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- Message Commander updating platform
- Call campaign to the recipients
- Reporting, analytics, and ROI analysis
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Campaign Flow
The end user received an email, clicked through to a landing page, and once their registration information was recorded, redirected to a PGP / ANI Direct Microsite with more detailed information.
Campaign Results
We'd love to tell you the exact results of this campaign because they would blow you away! But we can't because that information is proprietary, just like yours will be. Suffice it to say, this campaign resulted in real, qualified sales leads. Call us today at 800-859-8096 to schedule a demand generation campaign of your own. |
