In MarketStar's presentation at XChange '08 they highlighted what marks a "Top Vendor" and one of the areas discussed was centered around MDF. In particular the importance of tracking the ROI associated with it. At Response we work with many channel partners who utilize MDF to fund demand generation campaigns with us, and we are keenly aware of what types of ROI reporting that is required to be delivered to each of their manufacturer partners.
Gone are the days where basic reports that show who got the message, who clicked through, and who acted on the call to action are acceptable. Response Bridge has the capability to deliver campaign reporting that is extremely detailed. We dig into every aspect of user interaction (that's a given), but aslo provide insight and analytics into pipeline, closed business, and a host of other criteria that helps to determine the overall ROI for each campaign we launch.
Check out this article. It's a quick read and if you're a manufacturer who is looking for ROI reporting for your next channel marketing campaign funded by MDF - give Response Bridge a try!
Three Marks Of A Top Vendor - VARs can vet vendors based on their channel programs just as easily as vendors can vet VARs. [CRN Feeds]