Many of our manufacturer partners are leveraging the power of video to create video data sheets for their products. In today's fast paced business environment many end users would rather watch than read, and this new format is exactly what their looking for!
Creating video data sheets is not as expensive and time consuming as you may think. Actually, it's extremely cost effective, and when you consider the viral nature of web video, the ROI is extremely high if used as a marketing tool. At Response Bridge we start with your standard PDF data sheet, and then refine it down to a script. Our goal is to create an engaging script that is no more than 3 minutes long. Again, we're talking about web surfers here - we've got to hit then high points, and keep them engaged. Post script creation our clients can choose from a variety of video talent that will deliver the script in a professional way. The whole process only takes about 2 weeks and we deliver the video in any format desired.
Once these video data sheets are created, you can use them on your websites, blogs, and even upload them to YouTube, or any other video sharing site. It's also a great resource for channel partners to distribute to their customers or to use for content on their website.
Here is an example of what a video data sheet looks like. So the next time your creating a data sheet for one of your products - just pause and think to yourself, "would this be more effective if delivered in video?". If the answer is yes, just give us a call!