Many of our manufacturer partners are leveraging the power of video to create video data sheets for their products.  In today's fast paced business environment many end users would rather watch than read, and this new format is exactly what their looking for!
 

In this blog post a Response Bridge client, Steve Brining, Director of Channels at Palisade Systems, hits the nail on the head when he talks about "Creating Effective Ads".

McAfee's Secure Computing Deal Broadens Partner Offerings - Channel partners say that McAfee's $465 million purchase of Secure Computing will allow them to expand and differentiate their offerings, giving them a competitive edge in the marketplace. [CRN Feeds]

In MarketStar's presentation at XChange '08 they highlighted what marks a "Top Vendor" and one of the areas discussed was centered around MDF. In particular the importance of tracking the ROI associated with it.

Here's an interesting article I came accross that speaks to some of the challenges that we here at Response Bridge try to solve for our partners and their end user customers. The SMB market is increasingly coming under attack by hackers and malicious activity, but many times don't have the budgets available to protect themselves.