|
As a manufacturer, one of your biggest challenges in channel marketing is ensuring a consistent messaging across your reseller community. How do you control the size and placement of your logo on every reseller’s Web site? Can you determine how your products are depicted, or how readily support documentation is available? When you need to get updated information to all your resellers, how do you tackle asking them all to update their Web sites? How do you follow-up to ensure channel-wide consistency? Our manufacturer partners utilize Message Commander, a simple console in our Channel Message Management program.
Benefits
 Message Commander provides manufacturers with control over your brand messaging among every VAR:
- Update every VAR’s Web page and microsite dedicated to your products at once.
- Set editable regions for your VAR's to update, but maintain control over the entire site yourself.
- Access and update interactive assets of our marketing campaigns such as microsites, emails, and landing pages.
- Automatically maintain consistency in messaging.
- Build sales with new VARs by providing them with pre-approved, agency-quality collateral.
Features
Message Commander is an online console that you can access from any Web browser.
- Multiple levels of user-security.
- No software to download or install.
- Knowledge of HTML is not necessary.
- Extremely easy to use.
- Produces standards compliant, search engine-friendly content.
|
